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What to Do When You Want to Do Everything

Oct 23
2 min read

I have a small problem.


I want to do everything.


I’m an actress. I’m a Creative Director. I write. I recently started making music.

I’m developing an accessories and activewear brand. And literally today I thought, "You know what? I should get into Amazon affiliate marketing," because your girl can curate a cart, okay?


For years, I assumed the answer to this particular personality defect was discipline. To pick a lane, and focus, and to stop getting distracted by shiny things. To choose the thing you’re “really” going to do.


Except…I don’t think that works for me. And judging by the number of women I hear saying some version of “I want to write a book and start a business and learn photography and maybe become a therapist?” I don’t think I’m alone.


So here’s my increasingly scientific method:


Do it all.


Not all at full speed. Not all at the same time. Not “quit your job tomorrow and launch seven LLCs.” Just follow the interests and try the thing. Make the song. Take the class. Start the draft. Build the mood board. Audition. Research the weird business idea that appeared in your brain while you were supposed to be answering emails. Because eventually something rises.


Sometimes because you love it more than everything else. Sometimes because people start responding to it. Sometimes because an opportunity appears and suddenly the little side quest develops a plot. And sometimes you realize, Oh. I actually hate this.


Also useful.


Maybe this is my ADHD/neurospicy brain talking, but I’ve stopped believing every interest needs to justify its existence by becoming The One Thing™. And honestly, not everything you do has to become “the thing you do.” It doesn’t all need to go on LinkedIn.

It doesn’t all need a title, a monetization strategy, a launch plan, a content pillar, or a five-year vision.


Some things can just be for pleasure. Some things can be weird little side quests. Some things can just reveal themselves in conversation and make somebody go, "Wait, you’re doing WHAT!?" (Which is one of my favorite feelings, btw.) I love telling people I’m developing a Sinners-meets-Bridgerton deal-with-the-devil-at-a-crossroads short film and watching their face change.


Because why the hell not? Maybe I make it. Maybe it becomes something bigger. Maybe it teaches me something about writing, directing, world-building, or myself. Maybe it just gives me a great story to tell at dinner. All of those outcomes count.


Some interests become careers. Some become businesses. Some become hobbies.

Some become stories. Some teach you something you’ll use somewhere completely unrelated five years later. And some are just fun for six months and then disappear. That’s allowed!


You do not have to turn yourself into a neatly branded product just because the internet rewards consistency. Maybe the goal isn’t to pick one identity and defend it forever. Maybe the goal is to stay curious enough to keep becoming someone new.

 
 
 

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Chantal Randall is a Dallas-based Creative Director, Actress, and Brand Strategist serving entrepreneurs, small business owners, coaches, and creatives. From full-scale visual identity to soulful storytelling, her work blends strategy, style, and substance.

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chantalhayesrandall@gmail.com

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