Tax & Business Summit | Experiential Design + Event Creative Direction

I partnered with DWJ & Co. to help bring Thomas Financial’s Annual Tax & Business Summit to life through a cohesive visual and experiential system designed for a growing audience.

While the event’s core identity was already established, it needed to scale into a more polished and immersive experience across digital promotion, presentation screens, signage, stage visuals, environmental graphics, and onsite guest touchpoints. I developed and extended the creative across those channels while also contributing to the stage environment, photo experience, event flow, and day-of execution.

The result was a more unified and professional summit experience that supported the event’s growth from approximately 100 attendees to more than 300. The project reflects my ability to take an existing brand platform, expand it across a live environment, and create consistency between what audiences see before the event and what they experience once they arrive.