Miller Lite Tap the Future | Integrated Campaign + Experiential Creative Direction

As lead designer for Miller Lite’s Tap the Future, I helped translate a national entrepreneurship platform into a cohesive campaign and live-event experience across five major U.S. markets.

The initiative connected emerging entrepreneurs with funding, visibility, mentorship, and community through a multi-city pitch competition featuring Daymond John and a $200,000 prize pool. I developed campaign creative across event branding, digital advertising, social media, out-of-home placements, stage environments, signage, and premium collateral—maintaining a consistent Miller Lite identity while adapting the experience for each market.

From audience awareness and recruitment to onsite execution, every touchpoint was designed to feel energetic, credible, and aligned with the ambition of the entrepreneurs taking the stage. The campaign attracted strong attendance and national attention while positioning Miller Lite as an active supporter of entrepreneurship and emerging business leaders.