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Coors Light | Full Court Refresh
Role
Lead Designer
Client
Coors Light
Agency
Flowers Communications Group
Scope
Art Direction, Integrated Campaign, Experiential Design, Digital, Social
Recognition
Winner of 2017 Publicity Club of Chicago's Golden Trumpet Award
Impact
280M+ Impressions, 10M+ Organic Social Shares
Coors Light Full Court Refresh | Integrated Campaign + Experiential Design
As lead designer for Coors Light’s Full Court Refresh campaign, I expanded an existing national visual toolkit into a cohesive cross-channel experience created to revitalize community basketball courts and celebrate the people who bring them to life.
I developed campaign assets across digital advertising, social media, print collateral, environmental graphics, onsite signage, and branded event materials—translating the movement and energy of basketball culture into a flexible visual system that remained unmistakably Coors Light. I also contributed to the visual storytelling and production of a five-part digital series highlighting the communities behind the court transformations.
The award-winning campaign generated more than 280 million impressions, earned over 10 million organic social shares, and secured coverage from ESPN, NBA.com, and The Source.
