As the lead designer and strategist, I partnered with Flowers Communications Group to reimagine their brand identity at a pivotal point in the agency’s evolution. While their legacy branding and WordPress site had served them well, it no longer reflected the energy, diversity, and direction of their growing team—or their bold presence in the industry.

My goal was to modernize the visual language while honoring FCG’s legacy. I introduced a refreshed color palette, bold typography, and an updated digital experience that felt sleek, intuitive, and culturally attuned. From animated sliders and dynamic visuals to revamped print collateral, every touchpoint was designed to feel elevated, relevant, and unified.

The result was a brand that felt both fresh and familiar—resonating with clients, team members, and new audiences alike. The rebrand, anchored by the creative campaign FLOW, was honored with a 2018 PRSA Skyline Award and helped position FCG as a forward-facing agency with deep cultural roots and contemporary edge.