Miller Lite’s Tap the Future was more than a marketing campaign—it was a multi-city pitch competition designed to support rising entrepreneurs with real funding, visibility, and community. I helped bring this initiative to life through creative direction, brand strategy, and the design of cohesive, high-impact experiences across five major U.S. markets.

My role included developing event branding and visuals, crafting digital and social assets, and designing premium collateral that carried a bold, consistent identity from city to city. I supported live pitch events in markets like Atlanta, Miami, and New York, ensuring every touchpoint—on stage and online—aligned with Miller Lite’s brand voice and values.

With Shark Tank’s Daymond John as the face of the campaign, and a $200,000 prize pool on the line, Tap the Future drew national attention while positioning Miller Lite as a real champion of entrepreneurship. The result was packed venues, high social engagement, and powerful brand alignment with millennial audiences.