Coors Light | Full Court Refresh Campaign

For Coors Light’s Full Court Refresh campaign—a nationwide initiative to revitalize urban basketball courts—I served as lead designer, taking a foundational visual kit and building it into a fully realized brand experience.

I developed and executed the full suite of design deliverables, including digital ads, social graphics, marketing collateral, and all onsite event materials. From large-scale signage and environmental graphics to print pieces and branded touchpoints, I ensured the campaign’s visual identity was carried through with consistency and cultural relevance.

I also supported the creative development of the five-part digital video series, contributing to the visual storytelling and production process.

The campaign generated over 280 million impressions, secured high-profile features with ESPN, The Source, and NBA.com, and drove 10M+ organic social shares. It was a bold fusion of purpose, design, and cultural storytelling—and I’m proud to have played a part in bringing it to life.